Dirty Deeds — Brief Autopsies & Prototype Sprints by Paul Benninghove

01 / Get Dirty

A Conceptual & Rapid Prototype Lab to show & prove.

This is the “lab”, or in this case “bench”, for Paul Benninghove Jr., a 21-year digital interactive and advertising veteran who’s stood up agencies’ and brands’ digital efforts. Dirty Deeds is meant to be a rapid prototyping and concept lab for brands and small agencies that need to move fast and make good decisions.

The goal is to facilitate ideas that win and then pressure test those ideas before they become expensive commitments.

That takes two forms. Brief Autopsy, a 48–72 hour senior review of your brief before you commit six weeks and six figures to a direction. Prototype/Conceptual Sprint, working evidence in days, not decks in weeks. The objective is always the same: make ideas tangible, gather feedback, and learn faster.

For Agencies

Dirty Deeds helps turn concepts into experiences clients can see, touch, and believe in.

For Brands

A fast way to explore opportunities, pressure test assumptions, and reduce risk before the larger investments are made.

The public side of Dirty Deeds is the workshop floor. Concepts, experiments, prototypes, and observations shared while they're still fresh. This is where my thoughts become reality. Some become client work. Some are simply ideas worth putting into the world.

You'll find me when the brief or the creative starts to feel predictable.
When the category looks like everyone else's.
When the team is stuck in slides.

When you need to know if the idea works before you spend a fortune building it.

Turning pitching into winning.

0+

years on the brief

0

briefs personally led

0

industry awards (and counting)

0

strategy decks that never shipped

02 / The Rate Card

What it costs to get dirty.

Two services. Six tiers. No hourly billing. No retainers. Just senior lead ideation on strategy and concepting that leads to risk mitigation and successful projects. Working prototypes built in days, not decks in weeks.

Service 01

Brief Autopsy™

Find out what's wrong before it gets expensive.

A second opinion from a knowledgeable outside perspective is never a bad thing. Senior pattern recognition on the brief, clarity, strategy, audience, differentiation, feasibility, and measurement. Delivered in various forms based on the needs of the project and client. You bring the brief, I'll show you value every time.

Tier 01

First Look

$500–750

Per brief · Flat fee

60-minute review
Written feedback
2–3 concept directions

Turnaround 72 hrs

Request the read →

Most Called

Tier 02

Full Autopsy

$1.5K–2.5K

Per brief · Flat fee

Full brief audit
Strategic recommendations
3–5 concept directions
Written report & scorecard
60-minute working session

Turnaround 48–72 hrs

Request the autopsy →

Tier 03

The Panic Line

$3K–5K

Rush · Premium

Full audit + scorecard
Strategic recommendations
6–8 concept directions
ASAP working session
Panic is expensive

Turnaround 24–48 hrs

Pick up the line →

Service 02

Prototype Sprint™

Working proof in days, not decks in weeks.

Working evidence instead of speculation. Clickable demos, interactive concepts, working microsites, the version that proves the idea. Built to test, validate, and learn before the larger investments are made. Built so the room can see it, click it, and believe it to sell it.

Tier 01

Solo Sprint

$2.5K–5K

Flat fee · One concept

One working prototype
Clickable demo or microsite
Working session + handover
Ready for the next meeting

Turnaround 3–5 days

Brief the sprint →

Most Called

Tier 02

Innovation Sprint

$7.5K–15K

Flat fee · Multiple concepts

Multiple concept prototypes
Interactive demo + microsite
Presentation-ready package
Two working sessions
Strategic write-up included

Turnaround 1–2 weeks

Brief the sprint →

Tier 03

Pitch Rescue

$5K–20K

Scoped per engagement

New-business pitch support
Concept + prototype + deck
Pitch coaching
On-call through pitch week
Leverage me and my book for your pitch

Turnaround Pitch timeline

Call the rescue →

03 / The Vault

Selected output, declassified.

A handful of concepts I'm allowed to talk about, straight from the workbench. Some that saw the light of day, some that saw sell-through.

CASE FILE №01

Prototype

StrategyCreative DirectionBrandWeb Dev

Seltzer Liberation Day

For this campaign prototype we did a unique take on Independence Day where users could declare their liberation from things in life that Delta helps with and sign an online Declaration with full social integration and image capture of their signature on a document they could download.

The Brief Basics

Delta wanted a Fourth-of-July drop that didn’t read like every other canned-cocktail ad. I decided to take it a step further with interactive that’s fun and ties tightly to brand and use cases.

View Prototype ↗ Build Details/Brief ↓

CASE FILE №02

Concept

Delta party game prototype — a card asking whether Delta would help, with vote options

StrategyGame DesignCreative DirectionWeb Dev

A Party Game For Problems

Concepting a party game you can play on your device or in the real world that ties directly into the brand's “There's A Delta For That” tag in a fun and creative way.

The Brief Basics

A card game where players vote for whether a Delta would help alleviate the problem. How the world votes is how you score. How you vote is data for us to define occasions.

View Prototype ↗ Build Details/Brief ↓

CASE FILE №03

Prototype

Kickoff Chaos — Delta World Cup 2026 landing page

StrategyGame DesignWeb Dev

Kickoff Chaos — World Cup Bingo

A World Cup 2026 campaign concept for Delta — a fast, high-energy “pitchcard” prototype built to bottle the chaos of match day and turn global-tournament hype into a shareable, on-brand moment. Fans choose the bingo card of their favorite team and check off moments as games play out, with rewards for completing rows and sharing on social — webcam integration built in.

The Brief Basics

We wanted a fun way to leverage the World Cup in the US — a game you could play in the real world with printed bingo cards or online. Each time you complete a row, rewards happen: instant wins and deals. Simple and effective.

View Prototype ↗ Build Details/Brief ↓

CASE FILE №04

Prototype

DesignDevelopmentGame TheoryRoll Out

Winston North Pole Cornhole

A game concept we pitched, designed and built for the Winston brand for their VIP and loyalty customers. Winston worked with us to create several online games for their players that tied into loyalty — and this one was the most played, by a nearly triple margin, for three months.

The Brief Basics

The client needed a game for the winter months around the holidays that tied closely to their audience and would earn eyeballs and plays. Looking at the use cases, we landed on a fun game of cornhole in a blizzard — where wind conditions affect bag flight.

Request the build →

The other files? Available on request, with a handshake and an NDA.

Request the rest →

04 / The Operator

One name on the file.

This is the digital home of Paul Benninghove — the operator behind the lab. He runs the strategy. He answers the phone. He brings the bench when the prototype needs to ship.

Paul Benninghove, booking photo — suit and pinstripe

EXHIBIT A

Paul Benninghove, booking photo — off-duty

EXHIBIT B

SubjectPaul Benninghove

A.K.A."The Executioner"

Out OfHarrisburg, PA

Years Active20+ years

Operating ModeLab · Plug-In · Agency

FocusDigital & Brand

BenchVetted, on call

StatusPlug-ins open

§ Current & Previous Affiliations

4+Tattoo ProjectsVP of Innovation
3+Pavone Marketing GroupDirector of Digital
6+Phalanx DigitalFounder / CD
6+Andculture / MudbrickGM

§ Modus Operandi

Two modes, one operator.

SCHEMATIC 01

Mode 01 — Outbound

Plug-In

Short-cycle work with brands and partner shops who want fresh eyes, a sharp prototype, and senior thinking on the brief. No procurement theater. No decks that don't ship.

WORKBENCH

Mode 02 — Public

Playground

The public side — concepts, experiments, and provocations published while they're still hot. Show the thinking. Steal what's useful.

When a brief outgrows one operator, he brings a vetted bench of specialists he's worked with for years — the same people, the same standard, the same accountability.

§ Known Associates — The Bench

A standing roster of senior collaborators, brought in per brief. Names withheld. Standards aren't.

EngineeringSenior full-stack & mobile
DesignUI / brand / systems
Content & SEOEditorial, technical, growth
Motion & 3DWebGL, Unity, broadcast
ProductionStills, film, post
StrategyResearch, qualitative, brand

§ Distinguishing Marks

I'm not a career consultant. I'm a practitioner. My work lands with top-end strategy, creativity, technology, and execution, allowing me to see opportunities and solve problems that often fall between traditional agency disciplines.

§ Statement to the Court

I've spent twenty years helping brands navigate digital transformation, customer experience, innovation, and growth. Long enough to know that most problems aren't solved by bigger decks, more meetings, or another framework.

My value comes from connecting strategy, creative thinking, technology, and execution into ideas that can actually move a business forward. I help brands and agencies challenge assumptions, sharpen opportunities, and turn promising concepts into something tangible.

If you're looking for another consultant, there are plenty of them. If you're looking for a thinking partner who can also help build the path forward, let's talk.
— Paul Benninghove

Plug in with Paul → See the workshop

05 / The Usual Suspects

The line-up. Names you'll know.

A partial list. Some I've plugged in with. Some I've worked from the inside. Some can't be named at all. The agencies are where I cut my teeth before I opened the lab.

Volkswagen

Porsche

Bentley

Lamborghini

Remington

Winston

Kool

Zaxby's

Sun-Maid

Del Monte

StarKist

Mizuno

Ally Bank

Sheetz

Victory Motorcycles

Harley-Davidson

Herr's

Hoover

Boar's Head

Marriott

Tröegs

U.S. Army

Fox Sports

Evil Geniuses

Optavia

+ Many more under NDA

Some you can name. Some you can't. I won't.

06 / The Witnesses

Sworn testimony. On the record.

Statements from clients and agency partners who’ve seen the work up close. Take the stand — read it back.

ON THE RECORD

Witness Stand

Client

Writing a recommendation for Paul is both easy and difficult at the same time. A plain Jane ultra-vanilla recommendation isn’t going to cut it for this one. The man is a mastermind, a brilliant and bad-ass creative who elevates every room he walks into, sees opportunities long before others do, and executes with the precision of a highly-trained sniper. Paul thinks differently — with a level of mastery that turns ideas into experiences. If you know Paul, you get it. If you don’t, you’re missing out.

Sherri Collins Deputy Secretary, PA Dept. of Economic Development

Agency Partner

It’s rare to find an innovative mind who balances big-picture thinking with such ruthless pragmatism. Paul doesn’t just show up with fresh ideas; he brings the data to back them up and the foresight to kill off tactics that are just going to waste time. He architected a massive ABM initiative for us, targeting hundreds of Fortune 1000 accounts and building out the entire tech stack and conversion funnel from scratch. Paul is truly a ‘best idea wins’ leader — he cares way more about the team winning than being the one who’s right. If you need someone to build a high-performing engine and back it with a real strategy, he’s your guy.

Will Callaway Data Science, Cargo Agency

Agency Partner

Paul is a juggernaut when it comes to the digital world. With deep-rooted knowledge and expertise, his ability to rapidly digest challenges and come up with sound solves on the fly is second to none. He has a wild ability to amass and lead impressive teams of various skillsets to put together a troop of digital mavericks and mavens that all work in unison towards meeting and exceeding expectations. He’s a true leader.

Joseph Szala Partner, 3Owl Agency

Client

I’ve partnered with Paul on a number of web and kiosk projects, and for each project he brought a breath of fresh ideas and innovative strategies. His skill with managing a team and overseeing scope, budget, and time makes him an excellent project manager and creative director. If you are looking for creativity, innovation, and vision, Paul is your best choice.

Charles Palmer Dean of Harrisburg University

Agency Partner

Paul has a quick and creative mind and a deep skill set. He is able to quickly grasp the needs of a project, develop a creative solution and concept, and then deliver great results. His technical abilities are strong, and I always appreciate his responsiveness and commitment to making sure the end result is successful. A pleasure to work with.

Michelle Soyars VP Creative Strategy, Vela Agency

01 / 05

07 / The Hotline

Got a brand worth plugging into?

Bring me a brief, an RFP, a stuck strategy, a concept that needs to look real before a meeting, or an idea that you want help fleshing out. I'll respond with which tier fits and what it'll take to get going. No SDR. Possible discovery call needed, with actionable intel and an honest read.

Direct paul@dirtydeeds.agency

Signal +1 (000) 000-0000

Office Brooklyn / Lisbon / Off-grid

Hours Whenever the fire is

Dirty Deeds done dirt cheap

What it costs to get dirty.

Brief Autopsy™

First Look

Full Autopsy

The Panic Line

Prototype Sprint™

Solo Sprint

Innovation Sprint

Pitch Rescue

Selected output, declassified.

Seltzer Liberation Day

A Party Game For Problems

Kickoff Chaos — World Cup Bingo

Winston North Pole Cornhole

One name on the file.

Plug-In

Playground

The line-up. Names you'll know.

Sworn testimony. On the record.

Got a brand worth plugging into?